Mobile Channel in the Digital Marketing Mix
The mobile channel is going through explosive growth. From a digital marketing perspective it forces us to focus on the client objective and what’s really important. Mobile changes and extends both the brand/business opportunity and the end-user experience altogether.
As a user you can now interact with web services that know where you are, which direction you are facing and what your interested in.
The innovative capabilities of the smartphone are changing the way we think and interact forever from the touch screen interface that users are familiar with to the location-based services market is moving rapidly with the evolution of the major operating systems and the devices that use them. Smartphones are expected to outnumber the global PC market in 2012. Think about that.
The iPhone, Palm and RIM operating systems all run exclusively on devices … Read More